February 16, 2016
USC’s logo and name now sit atop a 32-story landmark office tower at Olive and 12th streets, facing the east and west sides of the city of Los Angeles.
On Dec. 19 and 20, a Huey helicopter raised six letters, two shields and supporting framework to the top of the tower. The letters weigh about 500 pounds each and stand 15 feet tall. The shield weighs 2,000 pounds and is 20 feet high.
The university now rents more than 1.3 million square feet of